K
Okay Kara Travels
TRAVEL | BUDGET BACKPACKING | CONTENT CREATION | LIFESTYLE
KARA WILDBUR
@okay.kara.travels
About Me:
Hello! I'm a 23-year-old travel content creator from the beautiful landscapes of North Wales. With a passion for adventure and a love for storytelling, I’ve spent the last two years dedicated to inspiring young people to explore the world and showing just how accessible travel can be. My journey as a content creator has been nothing short of incredible, filled with unforgettable experiences and a rapidly growing community that I’m immensely proud of.
I’ve built a vibrant and highly engaged following on TikTok and Instagram, where my content serves as a go-to source of inspiration for the next generation of travelers. Whether it’s uncovering hidden gems, sharing budget-friendly tips, or documenting breathtaking moments from around the globe, my mission is to encourage others to embark on their own adventures, no matter their background or resources.
My creative journey is supported by a strong foundation in art & design, ICT, computer science, photography, and digital marketing. These qualifications have equipped me with the skills to not only create visually stunning content but also to strategically share it with the world.
kara@okaykaratravels.com
okaykaratravels.com
TikTok Case Study:
@okay.kara.travels
Moneygram Promo
(no spark ads)
40.2K
VIDEO VIEWS
2.9k
video likes
57
c omments
1.4k
video saves
TikTok Case Study:
@okay.kara.travels
Welcome to Travel Tour Promo
(no spark ads)
62K
VIDEO VIEWS
90
LINK IN BIO CLICKS
17
DISCOUNT CODES USED
$50,200 AUD
Worth of tours sold with my code
Instagram Analytics
@okay.kara.travels
50K
FOLLOWERS
2.1M
MONTHLY REACH
81k
monthly profile visits
9%
ENGAGEMENT
RATE
33%
25-34
years old
71K
Monthly content engagements
30.8%
35-44
years old
79.6%
20.3%
15.9K
Monthly content saves
7.5K
Average story views
59.3%. UK
7.3%. USA
4.1%. Ireland
4.7%. Australia
2.5%. Canada
Instagram Reel Case Study
@okay.kara.travels
82K
Views
1.8K
Likes
20
Comments
1.4K
Saves
24
shares
36K
Views
FUSE Hostel
10.4k
Replays
Facebook:
398
reactions
Instagram Case Study
@okay.kara.travels
3.5K
Average story views
11
discount code uses in 24 hours
Skin+Me Instagram Story Promo
65
Link Clicks
Newsletter Analytics:
1k
Newsletter Subscribers
54.9%
Average open rate
1
Weekly newsletter
5%
Average weekly clicks
Popular Topics
Newsletter Case Study
Oddysee App Newsletter Promo
65
Link Clicks
676
Number of subscribers (at the time)
20
Sign ups in first 24 hours
64.5%
Open rate
Previous Brand Partnerships
KAYAK
Loop
TRTL
Oddysee
journee
PLOTPACKERS
FUSE HOSTEL
SURFSHARK
Tessan
Flexiroam
HOSTELWORLD
Cinch
BTMI
Moneygram
safetywing
Citysightseeing
Kilroy
welcome to travel
Zing
norse atlantic airways
Zip world
Flixbus
We host
Rakuten
Integrated Ad
TRTL
FLIXBUS
THE ASHES
My audience is highly engaged with vlog style content and enjoy following me and my partner on our adventures! Vlogs are a fantastic way of advertising products in an organic way. I often opt for long vlogs (longer than 4 minutes) as they perform best.
874
6
15
35
28.9k
1081
6
675
8
26
58
10
11
16.9k
16.6k
ENG: 7.05%.
SAFETY WING
KAYAK
ODDYSEE
App Advertisement
Advertisements for non-physical items such as apps or online services.
I enjoy making content engaging by using a wide variety of overlays, angles, voiceovers & more!
38.7k
214
73
352
8.2M
908
48
13
199
262.2K
7762
929
95
4463
145.3K
TRTL
LOOP
QUADRA
Product
Ad
Advertisements of physical products such as neck pillows, earplugs and bumbags.
I love to show my audience how I use products as I travel to showcase the benefits of the item.
851
36
30
146
75.5K
946
25
6006
193
19
235
53
2192
21.9K
109.5K
MOV KL
FUSE
CHAI LAI
Hotel / Hostel
Ad
1394
222
24
954
49K
8735
1885
169
3294
123K
1286
183
29
814
41K
My audience is highly engaged with vlog style content and enjoy following me and my partner on our adventures! Vlogs are a fantastic way of advertising products in an organic way. I often opt for long vlogs (longer than 4 minutes) as they perform best.
ASVARA
ASVARA
POD HOSTEL
INTERGRATED
2281
458
26
1383
84K
1508
148
37
425
34K
2134
371
77
1310
6452
1011
35
5739
53K
119.2K
HOI AN
HOT AIR BALLOON
CIRCUS
Activities
Ad
My audience are always looking for fun and unique things to do! I enjoy posting recommendation videos in different locations - and have received a positive response from it!
2172
387
24
1266
47.5K
1023
536
145
26
57
1023
5
29
44K
10.5K
PR Trip Coverage -
Barbados Toursim Board
In December I was invited to Barbados in collaboration with Norse Atlantic and BTMI.
The brief - post 1 ‘fly with me’ video & two vlogs. I decided to do additional videos because of my audiences interest in the location.
Flight vlog
Day 1
Day 2
Day 3
PR Trip Coverage -
Mystery Trip with Journee
In August 2023 we were invited to advertise Journee’s mystery trip to Porto.
The brief - two videos before the trip, one ‘reveal’ video and two videos during the trip.
Introducing Journee
755
16
52
40
17.7K
Packing Video
Reveal Video
Travel with us
662
17
35
31
16.6K
935
32
498
30
28
24
14
33
23.2K
13.1K
Trip Video
Trip Video
473
7882
15
41
7882
1790
313
19
1403
55.7K
UGC rights
Journee requested UGC rights to repost two of my videos to their audience.
The ads performed very well on their accounts and they have contacted me on three occasions to request further extensions,
Instagram Stories
Brand Testimonials
FOLLOWER TESTIMONIALS
@okay.kara.travels
Contact Me!
kara@okaykaratravels.com
(+44)7872877167