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Okay Kara Travels

TRAVEL | BUDGET BACKPACKING | CONTENT CREATION | LIFESTYLE

KARA WILDBUR

@okay.kara.travels

About Me:

Hello! I'm a 23-year-old travel content creator from the beautiful landscapes of ​North Wales. With a passion for adventure and a love for storytelling, I’ve spent ​the last two years dedicated to inspiring young people to explore the world and ​showing just how accessible travel can be. My journey as a content creator has ​been nothing short of incredible, filled with unforgettable experiences and a ​rapidly growing community that I’m immensely proud of.


I’ve built a vibrant and highly engaged following on TikTok and Instagram, ​where my content serves as a go-to source of inspiration for the next generation ​of travelers. Whether it’s uncovering hidden gems, sharing budget-friendly tips, ​or documenting breathtaking moments from around the globe, my mission is to ​encourage others to embark on their own adventures, no matter their ​background or resources.


My creative journey is supported by a strong foundation in art & design, ICT, ​computer science, photography, and digital marketing. These qualifications have ​equipped me with the skills to not only create visually stunning content but also ​to strategically share it with the world.



kara@okaykaratravels.com

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okaykaratravels.com

TikTok Analytics:

@okay.kara.travels

116K​

followers

12M

monthly video views

487k​

monthly profile visits

8.5%

Engagement

Rate

31.5%

18-24 years old

42.8%

25-35 ​years old

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69%

39k

monthly video shares

378​k

monthly ​video likes

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31%

7

average Posts a week

World Map

42.9% UK

7.3%. United States

4% Australia

3.7%. Ireland


TikTok Case Study:

@okay.kara.travels

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Moneygram Promo

(no spark ads)

40.​2K

VIDEO VIEWS

2.​9k

video likes

57​

c ​omments

1​.4k

vi​deo saves

TikTok Case Study:

@okay.kara.travels

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Welcome to Travel Tour Promo

(no spark ads)

62K

VIDEO VIEWS

90

LINK IN BIO CLICKS

17

DISCOUNT CODES USED

$50,200 AUD

Worth of tours sold with my code

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Instagram Analytics

@okay.kara.travels

50K​

FOLLOWERS

2.1M​

MONTHLY REACH

81k​

monthly profile visits

9%

ENGAGEMENT

RATE

33%

25-34

years old

71K​

Monthly ​cont​ent engageme​nts

30.8%

35-44

years old

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79.6%

Male Icon

20.3%

15.9K​

Monthly ​content ​saves

7.5K​

Average story views

World Map

59.3%. UK

7.3%. USA

4.1%. Ireland

4.7%. Australia

2.5%. Canada


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Instagram Reel Case Study

@okay.kara.travels

Abstract Organic Blob

82K

Vi​ews

1.​8K

Li​kes

20​

Co​mments

1.​4K

Sa​ves

2​4

share​s

36K​

Vi​ews

FUSE Hostel

10​.4k

Re​plays

Facebook:

39​8

re​actions

Instagram Case Study

@okay.kara.travels

Abstract Organic Blob

3.5K

Average story views

11

discount code uses in 24 hours

Skin+Me Instagram Story Promo

65

Link Clicks

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Newsletter Analytics:

1k

Newsletter Subscribers

54.9%

Average open rate

1

Weekly newsletter

5%

Average weekly clicks

Popular Topics

  • Travel tips
  • Content creation tips
  • how to make money online
  • budget travel hacks

Newsletter Case Study

Abstract Organic Blob

Oddysee App Newsletter Promo

65

Link Clicks

676

Number of subscribers (at the time)

20

Sign ups in first 24 hours

64.5%

Open rate

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Previous Brand Partnerships

KAYAK

Loop

TRTL

Oddysee

journee

PLOTPACKERS

FUSE HOSTEL

SURFSHARK

Tessan

Flexiroam

HOSTELWORLD

Cinch

BTMI

Mo​neygram

safetywing

Citysightseeing

Ki​lroy

welcome to ​travel

Zing

norse atlantic ​airways

Zip world

Flixbus

We host

Rakuten

Video Content:

Get access to my google drive folder HERE with all my video examples!

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Integrated Ad

TRTL

FLIXBUS

THE ASHES

My audience is highly engaged with vlog style content and enjoy following me and my partner on our adventures! Vlogs are a fantastic way of advertising products in an organic way. I often opt for long vlogs (longer than 4 minutes) as they perform best.

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16.6k

ENG: 7.05%.

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SAFETY WING

KAYAK

ODDYSEE

App Advertisement

Advertisements for non-physical items such as apps or online services.

I enjoy making content engaging by using a wide variety of overlays, angles, voiceovers & more!


38.7k

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TRTL

LOOP

QUADRA

Product

Ad

Advertisements of physical products such as neck pillows, earplugs and bumbags.


I love to show my audience how I use products as I travel to showcase the benefits of the item.

851

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MOV KL

FUSE

CHAI LAI

Hotel / Hostel

Ad

1394

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49K

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My audience is highly engaged with vlog style content and enjoy following me and my partner on our adventures! Vlogs are a fantastic way of advertising products in an organic way. I often opt for long vlogs (longer than 4 minutes) as they perform best.

ASVARA

ASVARA

POD HOSTEL

INTERGRATED

2281

458

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HOI AN

HOT AIR BALLOON

CIRCUS

Activities

Ad

My audience are always looking for fun and unique things to do! I enjoy posting recommendation videos in different locations - and have received a positive response from it!



2172

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PR Trip Coverage -

Barbados Toursim Board

In December I was invited to Barbados in collaboration with Norse Atlantic and BTMI.

The brief - post 1 ‘fly with me’ video & two vlogs. I decided to do additional videos because of my audiences interest in the location.

Flight vlog

Day 1

Day 2

Day 3

686

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Day 4

Day 5

Transition 1

Transition 2

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GUIDE

Instagram Stories

190

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See the full instagram highlights here⬇️

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PR Trip Coverage -

Mystery Trip with Journee

In August 2023 we were invited to advertise Journee’s mystery trip to Porto.

The brief - two videos before the trip, one ‘reveal’ video and two videos during the trip.

Introducing Journee

755

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Packing Video

Reveal Video

Travel with us

662

17

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35

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16.6K

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935

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498

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23.2K

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Trip Video

Trip Video

473

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1790

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UGC rights

Journee requested UGC rights to repost two of my videos to their audience.


The ads performed very well on their accounts and they have contacted me on three occasions to request further extensions,

Instagram Stories

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See the full instagram highlights here ➡️

Porto

2

Brand Testimonials

FOLLOWER TESTIMONIALS

@okay.kara.travels

Contact Me!

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kara@okaykaratravels.com

(+44)7872877167

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